Navigating strategic and tactical
market research and decision
intelligence—Together
We empower decision makers with accurate and actionable insights through innovative and unbiased market research. Successful customer-centric enterprise transformation demands intelligence-led strategy development and execution; how can we help?
Strategic insights for data-driven decisions
to drive profitable growth
Competitive & Market Intelligence
Product Strategy & Innovation
Voice of Customer (VoC)
Go-To-Market (GTM) Strategy
Customer Experience (CX) & Loyalty
Campaign Effectiveness & Media Optimization
Brand Strategy & Positioning
Customer Segmentation & Targeting
Deep market and customer insights
gained through scientific and unbiased
qualitative and quantitative research
Qualitative Research
- In-Depth Interviews (IDIs)
- Focus Groups
- Co-Creation Workshops
- Online Communities
- Ethnography
- Diaries & Journals
- Mystery Shopping
- Projective Techniques
Quantitative Research
- Market Sizing
- Market Share Tracking
- Forecasting
- Surveys
- A/B, Concept and
Message Testing
- Conjoint Analysis, MaxDiff and Choice Modeling
- Pricing
- Needs-based
Segmentation
Our Market Research Approach
A holistic, multi-step approach to generate insights that will help guide revenue and profit margin growth
Immersion
- Secondary Research
- Industry Reports
- Competitive Intelligence
Qualitative Research
- 1:1 Interviews
- Focus Groups
- Ethnography
Quantitative Research
- Surveys
Insight Activation
- In-person workshops
- Online workshops
Profitable Growth
Project Types
Customer Segmentation
Market Sizing & Opportunity Assessment Research
Brand Research, Tracking and Positioning Research
Customer Satisfaction & Customer Experience (CX)
Competitive Intelligence and Market Landscape Research
Usage & Attitudes (U&A) Research
Shopper / Customer Path-to-Purchase Research
Innovation & Product Development and Portfolio Optimization Research
Communications Testing and Message Optimization Research
Who do we serve?
- Pharma / Biopharma / Cell and Gene Therapy
- Life Sciences / Biotech
- Diagnostics and Healthcare
- AI, Technology, IT
- Financial Services
- Energy
- Consumer Packaged Goods
Our Work
Actionable insights for profitable growth
Sample Case Study: Biopharma Growth
Business need to increase share, grow revenue and develop customer-centric solutions for the Biopharma market.
Sample Case Study: Consumer Packaged Goods Revenue Growth
Business need to identify new customer segments and optimize product portfolio.
Sample Case Study: FinTech Revenue Growth
Business need to identify and mitigate customer churn.
Sample Case Study: IT Revenue Growth
Business need to assess Product-Market fit for a new suite of software products.
Testimonials
Isil’s superpower is her ability to drive research initiatives for large groups of stakeholders that cross divisions—even if they have competing priorities. In all of the market research projects where I was brought in as a stakeholder, Isil consistently showed up prepared, organized, and with clear objectives for the team. As a result, her projects ran smoothly and delivered great insights upon which the divisions could align their strategies.
I would recommend Isil without reservation to anyone who needs answers about the most attractive market opportunities to pursue for their business. She would be my first call.
Tiffany Payne
Founder and CEO
Veris Marketing
Isil’s ability to design ambitious studies, spanning antibody therapeutics, oligonucleotide drugs, and cell & gene therapies across North America, Europe, and China, and translate vast data sets into crisp, actionable intelligence was nothing short of exemplary.
Strategic thinker, rigorous analyst, collaborative leader — Isil embodies all three. If your organization depends on turning complex market signals into winning strategy, you will find no better partner or advisor. I recommend her without reservation.
Sergey Vlasenko
VP of Strategy and Partnerships
I had the pleasure working with Isil as we focused on cell and gene therapies. She was instrumental in shaping our strategic approach and refining our value proposition for biopharma customers. She also has the ability to translate complex market and voice of customer data into actionable insights, helping our teams stay ahead of the competition.